The wait is over. Beauty editors and guests around the globe have been enjoying their volume-filled hair styles, and now Aveda has put the final touch on the Pure Abundance™ product collection for women in Asia.

Pure abundance shampoo

Pure Abundance™ Volumizing Shampoo

SGD 46 (250ml)

Boosts volume-helps keep fine hair looking and feeling more abundant.

Pure abundance conditioner

Pure Abundance™ Volumizing Clay Conditioner

SGD 46 (200ml)

Boosts volume-helps keep fine hair looking and feeling more abundant.

Pure abundance potion

Pure Abundance™ Hair Potion

SGD 48 (20g)

Instantly volumizes hair, creates a matte texture and boosts strands with natural bulking agents like kaolin clay and acacia gum.


Pure Abundance™ Volumizing Hair Spray

SGD 42 (200ml)

Weightless micro-mist delivers extra-firm hold to all hair types. Dries quickly for a hard finish. Resists humidity all day.

Pure abundance style prep

Pure Abundance™ Style-Prep

SGD 50 (100ml)

Nature’s boost for fine hair-infuses all-day weightless volume that feels naturally yours.



The “Fullness Formula”

Botanical blend featuring passion fruit, rice bran, and açai oils and acacia gum to add lightweight, natural volume to each strand.

Weightless conditioners detangle to help prevent breakage from combing, setting the foundation for longer-lasting volume.

Natural corn-derived polymer helps give fine, limp strands the hold they need for body that lasts all day.

Pure Abundance™ Style-Prep™ is ideal to prep fine or thin hair for ‘wash days’ and to help refresh volume on ‘non-wash days’ without adding weight,” says Masa Honda, Aveda Purefessional.

Unique, Pleasurable Pure-Fume™ Aroma

Pure Abundance™ Style-Prep™ aroma: an uplifting mint-floral aroma with jasmine and certified organic peppermint, palmarosa and ylang-ylang.