Color Conserve™ is inspired by the flowering cistus plant, commonly found in Spain, which generates a natural substance to protect its leaves from the harmful effects of the environment.

“Understanding the natural protection mechanisms of plants allows us to apply that wisdom to our formulas,” explains Pat Peterson, vice president of research and development for Aveda. “We emulated the technology of the cistus plant in Color Conserve™ by using natural conditioners to lock in hair’s moisture and naturally derived sunscreens to protect hair from the damaging effects of the sun and other environmental aggressors.”


Color Conserve™ Shampoo

SGD 46 (250ml)

SGD 138 (1000ml)

Extend the vibrance of color-treated hair—as only nature can. Our gentle plant-infused shampoo, with 100% organic aroma, helps do what harsher cleansers can’t—resist fading.


Color Conserve™ Conditioner

SGD 46 (200ml)

SGD 150 (1000ml)

Our plant-based conditioner seals hair cuticles to help lock in color and shine.


Color Conserve™ Daily Color Protect

SGD 48 (100ml)

Aveda Color Conserve™ Daily Color Protect is a 93% naturally derived leave-in treatment that instantly intensifies color radiance.


Color Conserve™ Strengthening Treatment

SGD 56 (125ml)

Sunflower and macadamia nut oils seal the cuticle to illuminate color with reflective shine.



Organically-derived babassu betaine, sourced from an indigenous community in Brazil, gently cleanses hair without washing away color.

Guar bean, a natural conditioner that moisturizes and seals the cuticle to lock in color.

UV filters, sunscreens derived from wintergreen and cinnamon bark oil, block UV radiation, protecting the hair from damage and color fadage from the sun.

A powerful anti-oxidant blend of plant extracts, green tea and vitamins A, C and E helps protect hair from the damaging effects of free radicals.

An invigorating, uplifting aroma made with 100 percent certified organic ingredients including rose geranium from South Africa, peppermint, grapefruit, lavender, and ylang ylang.