THE AVEDA BE CURLY™ COLLECTION

Aveda knows that wavy-haired girls have customized beauty concerns all of their own. In order to treat their unique tresses, the Be Curlycollection is expanding to ensure we come full circle around each and every wave.

Aveda has the solution for women with wavy hair who want alternative cleansing and treatment options that offer intense hydration and frizz control that lasts. For soft, defined waves, Aveda’s new Be CurlyCo-Wash and Intensive Detangling Masque helps to wash in moisture and wash out frizz.

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Be Curly™ Shampoo

SGD 46 (250ml)

Gently cleanses waves—and defines them with a wheat protein and organic aloe blend that expands when hair is wet and retracts when hair is dry—taming frizz and increasing shine.

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Be Curly™ Co-Wash

SGD 52 (250ml)

Sulfate-free, low lather formula conditions and removes build-up from hair while cleansing the scalp. Formulated with certified organic babassu oil this delicate wash will moisturize hair for up to 3 days and fight frizz, improving the look of waves with every use.

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Be Curly™ Conditioner

SGD 46 (200ml)

Conditions waves and defines them with a wheat protein and organic aloe blend that expands when hair is wet and retracts when hair is dry—taming frizz and increasing shine.

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Be Curly™ Intensive Detangling Masque

SGD 58 (150ml)

Easily separates tangled waves while moisturizing with certified organic babassu oil and shea butter. Fight frizz and improve the look of waves with every use.

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Be Curly™ Style-Prep

SGD 50 (100ml)

Adds moisture and definition as it seals the cuticle, taming frizz all-day. Detangles to reduce breakage from combing.

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Be Curly™ Curl Enhancer

SGD 48 (200ml)

For intensifying waves, taming frizz and heightening shine. Wheat protein blend expands when hair is wet – then retracts when hair is dry to lock in waves.

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Be Curly™ Curl Enhancing Hair Spray

SGD 42 (200ml)

Formulated with Aveda’s complex of organic aloe and wheat protein it retracts as it dries for intensified wave pattern and all-day frizz control, while corn-derived conditioning agents leave hair touchable, with no flaking or crunchiness.

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WAVES WANTED

Babassu Brings a Better Life

Be Curlyis created with certified organic babassu oil from nuts gathered in Brazilian villages by women who sell the seeds to help support their families. As a way to strengthen the relationship with our babassu souring partners, we funded new water systems and safer sanitation in their communities so families have clean water— which was once hard to get. Babassu brings them a better life—and gives you better curls!

Pleasurable Pure-FumeAroma

A refreshing citrus aroma with certified organic lime, lemon, bergamot, orange, and other pure plant and flower essences.